Over the past couple of years, makeup and food brands have been collaborating left and right. From candy to cereal to soda brands, everyone wants to put their own branding on merchandise.
And what better way to do it than with makeup. Especially with the way these collections sell out in minutes.
But some food makeup lines are better than others. Let’s take a look at eight of the best!
While it’s very hard to beat a donut, Dunkin and ELF have come pretty close with their recent makeup collaboration. Includes three different mini palettes, a donut-shaped primer, a donut-shaped sponge, a set of lip glosses, a coffee lip scrub and a make-up bag.
This works so well because it uses all the colors Dunkin is known for, but it’s also super fun. They clearly haven’t tried to take it too seriously and it’s perfect.
Makeup and food brands are collaborating everywhere
PEEPS and ColourPop
ColourPop is known for collaborating with almost any brand, be it Disney, Sour Patch Kids or Baby Yoda. They recently teamed up with PEEPS just in time for Easter and while the makeup brand doesn’t always work well, they definitely did with this collection.
The collection includes individual eyeshadows that come in bunny-shaped boxes and brightly colored lip glosses. Shadows are available in orange, lavender, green, blue, pink, yellow, and white.
Lucky charm and Morphe
Morphe did an amazing job on their Lucky Charms makeup line. The colors are perfect and the packaging is perfect. The line includes an eyeshadow palette with the shapes of cereal marshmallows sculpted in certain colors, a set of eye pencils, a set of brushes and a lip gloss.
While the palette has some colors that don’t scream Lucky Charms, the eye colored pencils are perfection. They took the colors straight from marshmallows and are a pastel lover’s dream.
This is one of the best makeup and food collaborations on the list. Glamlite did a great job on their collaboration with Hershey’s Kisses. And the best part is that they didn’t just create one collection based on Hershey’s Kisses, they created five.
Palettes are inspired by milk chocolate kisses (brown and silver), milk chocolate with almond kisses (brown and gold), Special Dark kisses (purple), Cookies N ‘Creme kisses (blue) and kisses Lava Cake (pink and purple). . There was also a set of four lip glosses and a kiss-shaped makeup sponge.
Sour Patch Kids and Morphe
Even Sour Patch Kids got into the beauty game thanks to Morphe. This collection was as colorful and fun as it had to be to represent the Sour Patch Kids. And the packaging was just like a candy pack.
The line included an 18-tub palette, a bright red and blue lip scrub, a watermelon setting mist, brightly colored makeup sponges (looked like candy!) And a watermelon lip gloss.
HipDot and Reese
The HipDot x Reese collaboration was fantastic because it perfectly represented candy in the form of makeup. She didn’t try to add colors that didn’t make sense. It went for browns, oranges, and yellows just like Reese’s confection.
The collection included a six-pan palette with colors such as “Peanut Butter”, “Perfect” and “Sweet”. It also included a brush set, lipstick duo, white chocolate palette, and a Reese makeup bag that looked exactly like a Reese’s Pieces bag.
Etude House and Kit Kat
The collaboration between Etude House and Kit Kat came out at least three years ago, but it’s still memorable for how wonderful it was. She did the impossible by bringing us a beautiful makeup and perfectly representing the chocolate bar.
The collaboration involved two different palettes: an original red palette and a strawberry white chocolate palette. The original palette has dark brown shades and the strawberry white chocolate has light brown and pink tones.
Face Shop and Coca Cola
This collaboration is also a couple of years old, but it couldn’t have been better. The collection included an eyeshadow palette with reds, browns and tans, absorbent powder, lip tint, five lip glosses and three different lipsticks.
This collection worked because Face Shop didn’t try to put colors (especially in the palette) that didn’t work. They were all red and brown with red and white packaging. Even if it didn’t say Coca-Cola on the packaging, you’d probably be able to guess what it was inspired by. This is what makes a great collaboration between makeup and food.
What’s your favorite food brand and makeup collaboration? Let us know in the comments below!